Google has finally rolled out the new Google Panda Update and while many amateur SEO companies are quaking in their boots wondering when and if their client’s sites will drop off the end of the cliff, at KD Web we are actually ecstatic! The industry which is still rife with SEO cowboys has just had its rude awakening.
In its continuing effort to improve the quality of content shown to searchers, Google recently de-indexed and penalised a plethora of websites associated with several high-profile grey-hat (or to some, they may be black-hat) SEO link-building companies such as Build My Rank (BMR) now RIP.
The many web publishers who paid to place countless low-value and non meaningful articles to get cheap back-links on those blog networks have been dealt a devastating blow. Many of the hundreds and thousands of paid links placed in those spammy articles are not only useless but will now penalise you in ranking positions. This is the first time that Google has ‘officially’ advised people directly that their sites may be breaking the SEO rules by having unrelated links to them through a warning new message on Webmasters Tools “notice of detected unnatural links”.
Up until now it has been difficult for the average website owner to identify black hat SEO link building companies, but with the new Google Panda algorithm it has provided additional comfort to KD Web and the few genuine and professional SEO companies out there. SEO today isn’t simply about changing meta tags and building numerous back-links. It is about paying more attention to good old fashioned quality and meaningful content, ethical and authoritative link building from related and high Google Pagerank websites, and the overall usability and of course quality of programming/coding of your site. In these days, 5 good links from quality sites will boost your own Google’s PageRank far more than 1000 rubbish back-links, and the people providing these links (who are usually based outside the UK in countries such as India) will soon be out of business.
I believe from this point looking forward, Google and all other search engines will continue to keep pressing hard to achieve the ultimate goal which is to provide the users with most relevant results and not sites which have been over SEO’d. The un-plugging of websites associated with popular and over abused back-links networks marks another victory for genuine websites — and for ethical SEO companies like ourselves.
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