Any business that wants to remain competitive must have a professionally designed website. Consumers judge a company long before they have chosen to make a purchase, which more often than not means that if they cannot find you online, or if your current website is not sleek, secure and easy to navigate, you will lose out to your competitors.
Continue reading as we outline several reasons as to why having a professionally designed website is important for businesses of all types and sizes.
A good first impression
Any time a visitor encounters your website for the first time, they develop an impression of your business within their mind. It only takes a matter of seconds for them to judge you, either positively or negatively, based on the design and functionality of the website.
If it is outdated, slow or unappealing, then that is the immediate impression a prospective customer will have of your business. More often than not, if they are not presented with something they like, they will leave the page and go elsewhere, which means your business misses out on a potential lead.
Any quality web design team will, therefore, focus on producing customer-friendly, eye-catching websites that leave a strong first impression.
Search Engine Optimisation (SEO) is the process of getting a website to rank higher in the search engines for targeted keywords that are relevant to your business. Many people believe SEO begins with web design because the way a website is designed can certainly contribute to its search engine rankings.
Really, there is no point having a beautifully-designed website if nobody is able to find it. Likewise, there is no point producing excellent content for your website if people will exit the page as soon as they land upon it.
Consequently, an efficient, long-term strategy is to seek the help of a web design agency from the get-go, which will enable you to follow best practices, while keeping SEO firmly in mind.
User experience and speed
Professional web design is not just about looking good, it’s also about providing users with a smooth, user-friendly and intuitive journey so that they stay on the website for longer. It should, therefore, be created so that it is easy to use, and whereby visitors can find what they are looking for in just a couple of clicks.
Speed is also an important factor on any website. In the digital age, people have shorter attention spans, which means that if a landing page loads too slowly, they will simply abandon a website and look elsewhere. Moreover, it has been indicated that Google takes site speed into consideration when deciding where to rank a website.
As such, it is imperative to have your website designed by experts who understand the importance of user experience and site speed.
Different browsers and devices tend to display websites in different manners, which means that something that looks good on one browser may appear incoherent or disorganised on another. If your website is not compatible across devices, you may lose a potential customer, because people don’t generally stick around on websites that are difficult to use.
Experienced web designers understand this and will create your website so that it is compatible across a variety of devices and browsers.
Save time and money
A professional web designer, on the other hand, is well-versed in creating fully functional, easy-to-use and stylish websites. They will also have a deadline and a budget that they will work towards, ensuring your website is up and running to generate revenue for your business as quickly as it can be.
Create custom designs
High-quality web designers will be able to create a bespoke website which suits your specific business and the industry that it is in, allowing you to stand out from the crowd.
Pre-made, generic templates may be acceptable in some circumstances, but for most businesses, this is not good enough, because they often do not include specific features, such as blogs, contact forms and social plug-ins. As such, if these features are necessary down the line, the website may need to be rebuilt in order to accommodate such changes.
Likewise, for e-commerce businesses, having a website with an e-commerce solution built-in, that is easily manageable for both the customer and the business, is essential.
Any small, medium, or large business that realises the importance of having a strong online presence should always obtain the services of a professional web design company. At KD Web, we know that excellent design is fundamental to any business and we are always there to offer guidance and point clients in the right direction. Seeking professional web design services can increase traffic, boost revenue and develop your online marketing strategy.