PPC | KD Web London

What is PPC advertising?

PPC stands for Pay-Per-Click.

It’s a form of online advertising in which businesses pay a fee every time someone clicks on their ad. It’s a popular digital marketing strategy since it allows firms to reach a large audience while only paying when their ad gets clicked. PPC advertising is commonly found on search engine results pages, websites, and social media platforms.

As a leading London digital agency, we’re experts in PPC management. By combining search engine optimisation with Google Ads, shopping ads and many more, we ensure that you will get leads from your PPC campaign no matter where you are with SEO.


How can my brand benefit from PPC?

PPC ads provide cost-effective audience reach and instant traffic, driving warm leads and leading to positive ROI. They also offer multi-layered targeting options and user data to inform your SEO strategy and remain unaffected by algorithm changes.


Keep on top of your budget.

With PPC marketing, we ensure that you only pay when someone clicks on your ad, so you only pay for actual engagement with your ad. This is different from other forms of advertising, such as print ads or radio commercials, where you have to pay regardless of whether your ad is seen or heard by anyone.

With PPC marketing, we can set a specific budget for your campaign so you can control how much you spend. This means that you can ensure that your advertising costs align with your business goals and financial resources.

Target your advertising

One of the most significant benefits of PPC marketing is that Google Ads and similar options can be highly targeted, which means that you can reach the audience that is most likely to be interested in your products or services. This helps to increase the relevance and effectiveness of your ads, which can help to drive better results for your business.

How does PPC affect SEO?

PPC is great for search engine optimisation (SEO).

Combining PPC campaigns with SEO guides more traffic to your site. It encourages people to engage with your business, ultimately maximising the chances that people will click one of your listings and visit your company’s website to learn more.

As a specialist digital marketing agency, we offer an integrated package which makes the most of both SEO and PPC campaigns. At KD Web, we create campaigns with expert ad copy that not only brings in leads and drives your website traffic but also informs our SEO keyword targeting and content marketing.

Maximise your real estate on search engine results pages

Implementing paid search alongside SEO strategies allows your organisation to feature more frequently on search engine results pages (SERPs). Even if someone skips past the Google Ads and sponsored listings at the top of the results page, a high-ranking site will appear in organic search results, creating double exposure for your listing.

Seeing your business multiple times in the search results gives your audience a favourable impression of your business and builds a good reputation for your business, helping potential clients and customers to realise that you offer reputable products and services.


Discover valuable organic SEO keywords

PPC advertising can help you discover valuable organic search keywords in a few ways.

PPC platforms like Google Ads and Bing Ads offer keyword research tools that allow us to see how often specific keywords are searched for, as well as how much competition there is for those keywords. This can help us identify high-value keywords you might want to target in your organic search efforts.

The search query data is recorded when someone clicks on Google Ads. By analysing this data, we can see which keywords are driving clicks and conversions, and we can use this information to inform your organic search strategy.

PPC marketing allows you to quickly and easily test different versions of ads and landing pages to see which ones perform the best. This can help you understand which keywords and combinations of keywords are most effective at driving conversions.

Additionally, PPC allows us to test different aspects of your website, such as meta descriptions and page content, to observe customer reactions.

With this information, we can confidently deliver the best content to your site visitors.


Create brand awareness that drives customers to organic listings

When you have PPC ads, people enter your website through a link on the advertisement. If they stay, they’ll learn more about your services by visiting your landing page; however, some may click away before engaging with your content. While this can feel discouraging, it will build awareness of your business.

When customers look to purchase similar products or services in the future, they will be more predisposed to choose your business as they will recall you from their previous search rather than that of your competitors. When leads are knowledgeable about your company, they interact with and click on your non-paid material.

This creates an uptick in website visits and eventually translates into more conversions.


Why is it important to use PPC strategies alongside SEO strategies?

PPC (Pay-Per-Click) advertising and SEO (Search Engine Optimisation) are two important tactics for digital marketing, and both have their unique strengths and weaknesses. Combining the two in a complementary fashion can produce a powerful marketing strategy that can help you reach your goals.

A PPC campaign is adept at targeting potential customers quickly and with precise messaging. Furthermore, it is relatively easy to measure and analyse PPC performance compared to SEO, making it easy to track your ROI.

Pay-per-click ads can serve as a great entry point to a website. It can drive traffic from your target audience to your site quickly, helping to establish brand awareness and increase visibility on search engines quickly. This will help to expedite your climb up the search engine’s rankings and ensure that your website gets the resources necessary to succeed.

On the other hand, SEO is a digital marketing strategy that yields results on more of a long-term basis and needs to be maintained over months and sometimes even years as competitive pressures and algorithms change. Still, SEO, when done right, can provide a large competitive advantage to any business or website.

Combining these two digital marketing tactics can provide you with a powerful edge in the marketplace and help you build a successful digital presence.

How do we ensure an excellent ROI on your PPC ad campaigns at KD Web?

As a leading digital agency London, we’re always striving to maximise your return on investment (ROI).

Using PPC ad campaigns, we always ensure that you are targeting the right audiences and using the right keywords. This involves conducting thorough research, identifying your target market and their needs, and selecting the appropriate keywords that will attract highly targeted ad clicks. Along with selecting the appropriate keywords, we will optimise your landing page and ensure that your ads have a high-quality score.

Furthermore, as part of our PPC management strategy, we always make sure to continuously monitor and review your campaigns to ensure that your ads are performing optimally. We pay attention to the click-through rate (CTR) of your ads and the number of impressions and clicks they receive to determine which ads are performing best and whether certain changes should be made.

Although we’re the oldest digital agency in London, we’re always keeping up with new developments in digital marketing to guarantee that your campaigns stay relevant.


What are the different types of PPC ads?

A PPC campaign is usually composed of several different types of ads, including search engine ads, display ads, social media ads, and more.

  • Search engine ads (or search engine marketing) are typically used to reach users who are actively looking for products or services online. These ads appear in the form of text ads at the top or bottom of search engine results pages (SERPs), and they are targeted based on the terms or phrases that a user types into their search engine.
  1. Display ads are generally used to reach more passive users who may not be actively searching for a product or service but who may still be interested. These ads usually appear as banner images, videos, and other graphical content on websites or social media platforms. Display ads can also be targeted based on a user’s geographic location, age, gender, and other demographic factors.
  • Social media ads are typically used to reach a broader set of users who may not be actively searching for a product or service, and the targeting criteria can usually be quite specific. For example, it may be desirable to target users who are interested in a particular topic or are already followers of a brand or company.
  • Remarketing ads are used to re-engage users who have visited a company’s website or landing page but who may not have completed a purchase or taken any other desired action. These ads typically take the form of both search engine and display ads, and they can be tailored to appear before users who have previously visited a website or landing page.


What kind of PPC ad is right for my business?

When deciding which type of PPC ad is best for your business, we consider a few factors consider. As part of our services as a PPC management agency, we will identify which suits your business best. We assess your target audience and the type of product or service that your business wishes to advertise with your PPC campaign.

For example, if you’re promoting an online business, using search engine ads may suit your needs best, as they enable you to reach customers who are actively searching for related products or services.

On the other hand, if you’re looking to target more relatable audiences, display network and social media ads can be more effective for your PPC campaign.


What are the best practices for PPC services?

Best practices for PPC advertising aim to ensure that advertisers get the most out of their digital marketing campaigns and see the best ROI possible. As an experienced and effective PPC company, we always ensure that we implement the most effective and up-to-date PPC practices to maximise the effectiveness of your PPC campaigns.

As a leading PPC agency London, we will always be sure to sit down with you and set clear goals for your campaign in advance. Defining a clear goal and understanding what is most important for your specific business can help inform the rest of your digital marketing strategy.

Many organisations use paid search to acquire new customers, so identifying new leads is always a key focus for our services as a PPC management agency. Additionally, to target the right audience and create ads that are relevant to them, we always ensure to conduct keyword research and utilise user data to choose the keywords that best reflect the audience you would like to target.

We take a flexible approach to campaigns. Where needed, we segment your campaigns for better results. Adjusting bidding methods, ad types, and budgets for certain audiences, keywords, and campaigns will significantly optimise their performance.

We always make sure to review and monitor all the PPC campaigns you have running; checking in, adjusting keywords and optimising campaigns regularly will ensure that each campaign is performing its best. We make sure to track all the metrics associated with PPC, including CPC, CTR, and ROI.


How can hiring a PPC management firm save me time and money?

Hiring a professional PPC management team can save you both time and money.

A digital marketing agency will be able to optimise your ad performance and ensure that campaigns regularly reach the respective target audiences. This saves you the time and energy of keeping track of your daily campaigns and identifying the most profitable ads and channels.

A PPC agency can also provide reports to track and analyse performance, resulting in an improved understanding of customer audiences and interests.

Cost-wise, a professional PPC management firm can manage a business’s budget more carefully, making sure that spending is efficient, and investments are optimised. By hiring a digital marketing firm to take on your PPC management and dedicate time to researching, analysing and tracking data, companies can save money that would have been wasted on ineffective campaigns.


How to identify a successful and trustworthy PPC agency London?

A good PPC agency will be highly knowledgeable in the area of pay-per-click advertising, as well as other digital marketing strategies. They’ll have experience in setting up and monitoring campaigns, analysing performance metrics, audits, and testing.

At KD Web, we have 25 years of experience in digital marketing and PPC management; we’ve been here as PPC itself has evolved and followed it every step of the way.

In addition to having an in-depth understanding of search engine algorithms, a leading PPC agency should be able to create detailed campaigns and ad texts that are optimised for services like Google Ads and Bing Ads.

The PPC agency you choose for your PPC management should also be mindful of any potential changes to the platform and adjust campaigns accordingly. It’s part of our PPC marketing services to track any updates and changes to Google Ads, so we can always ensure the best possible ROI for you, no matter the context in which we are launching the campaigns.

Finally, an effective PPC agency should have a strong focus on customer service. This means that the PPC company you go forward with should have a dedicated account manager who interacts with you on a regular basis, provides proactive advice and support and is willing to go the extra mile to help you reach your goals. They should take their time to understand your business goals and KPIs to ensure that the campaigns they design are optimised and tailored to reach the best possible results.

At KD Web, our dedicated digital marketing team will always keep in regular contact with you, providing you with a monthly SEO and PPC report detailing all changes to your account. We never leave a client in the dark; we send you the data directly so that you can see the impact we’re having on your leads. Don’t just take our word for it; see the results for yourself!


Need leads NOW?

Drive traffic and convert leads (almost) instantly. Pay-per-click (PPC) advertising is the quickest way your business can reach a wider audience and increase revenue. Our nearly 30 years of SEO, web design and development expertise set us apart from the rest of the PPC pack.

Our Stats

In the past few years we’ve managed over £1.7m for our clients, generating over 2 million clicks and 182,000 lead conversions.









Our Process

Your business's success is our top priority.
Your business goals are at the heart of our PPC Strategy. Through ongoing consultation, we'll target your ideal leads and continuously optimise your PPC campaigns for maximum ROI with minimal effort.



We'll start with a deep dive into all things YOU, with competitor and market analysis, a performance reviews of any existing ad accounts, and a consultation workshop.



Next, we'll map out the plan by setting smart campaign objectives, budget planning, Keyword research, and planning campaigns and ad groups.



Action stations! After thorough planning, we'll set-up and configure of ad accounts, create brilliant ad copy, create any necessary visual assets, and then launch the campaigns!



Then we track, analyse, and gather insights on the campaigns to measure success and effectiveness.



We will analyse field data to continually refine ads and campaigns with an aim to increase conversions and lower cost per click month on month.

Why KD Digital Agency?

While many PPC companies can bring traffic to your site, we can bring you business.
Our deep knowledge of website design and SEO means that your landing page is optimised for conversion. SEO campaigns can inform your PPC campaigns and vice versa, maximising your ROI.

What they say

Working with KD Web was a delight from start to finish. They worked hard to fulfil our requests and we are very happy with our end website! I highly recommend.

Laura SaylesRBA Acoustics

We were looking for an expert Drupal agency who could work quickly and effectively - and with a few bad experiences in the past , we were beginning to give up hope. KD Web saved the day.

Joshua SaxonStubHub™

KD Web was easy to work with. They understood our vision right away and did an excellent job at executing it, making for an efficient, as well as friendly, experience.

Chris Tobiesen,
Social Media & Information TechnologyNova Marine Carriers

Good Fit?

We're one of the first agencies in the world to offer SEO services. We predate the founding of Google by 2 years, so we have grown our expertise in working with Google's algorithm since it's inception.

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