KD Services – PPC Agency
PPC Agency London
Increase visibility, generate leads and boost sales — quickly and with ease
Achieve your business goals with data-driven PPC strategies tailored to your industry—whether E-commerce, Healthcare, or Legal. We help you reach the right audience and drive measurable growth.
Boost Your ROAS Now
Why hire a PPC agency?
Anyone can set up a PPC campaign, but it takes an expert to get the most out of it. To deliver measurable success year after year and keep costs to a minimum while providing quality leads, PPC management requires constant care, fine-tuning and expert focus on performance.
KD Web has over 30 years of digital marketing experience and understands what it takes to support a business from its early startup days to becoming the market leader.
Looking to boost sales, generate leads, or build brand awareness? Our London-based PPC agency delivers more than just standard services—we craft strategies designed to achieve your goals and maximise results.
We slashed 152 Harley Street’s cost per conversion by an impressive 74% while simultaneously increasing their lead volume. This isn’t just optimization—it’s transformation.
“We now have a great digital presence, with robust SEO / PPC strategies delivering an increased volume of high-quality leads. Through regular check-ins, the KD Web team provides invaluable insight and support to ensure we deliver within our digital budget.”
Kevin Anderson
Director of Sales & Marketing 152 Harley Street
PPC Services
Return On Ad Spend (ROAS) is the name of the game. We select and configure the right tools to achieve your business goals. Let it be a Paid Search to appear in front of an already interested audience or a Paid Social to remind your customers that they left something in their shopping cart.
Paid Search
Search is a vital part of the customer journey, making Paid Search an essential element of any marketing strategy. Focused on delivering ROAS, our PPC experts excel in ongoing optimisation, precise campaign management, and driving performance, whether targeting a single market or operating globally.
Performance Max
Google Shopping is essential for boosting performance and should be a priority for any e-commerce brand looking to reach the right customers. Now integrated into Performance Max, our team creates customised campaigns and strategies, optimising product listings and campaign structures to achieve exceptional results.
Demand Generation
Google’s evolution from Discovery campaigns enables us to connect with potential customers when they seek new content. With Demand Gen, we target audiences in premium placements like Gmail, YouTube, and Google Discover feeds, effectively driving both awareness and sales.
Display Ads
Whether you aim to nurture existing customers or attract new ones, we strategically target your audience across Google’s Display Network with customised creative formats designed to meet your goals.
YouTube & Video Ad Campaigns
Capture attention and showcase your brand with YouTube and video advertising. From building awareness to driving actions and conversions, our experts craft tailored video strategies to meet your objectives.
App Cmapaigns
Boost app downloads, enhance user engagement, and maximise mobile customer lifetime value with targeted app campaigns. Whether through Google App Campaigns or Apple Search Ads, we promote your app across any device.
Google Shopping
Our expert team is renowned for achieving higher conversion rates and more profitable Google Shopping CPAs, even in highly competitive industries.
Remarketing
Maximise the value of your website traffic with remarketing, showing ads to visitors who have previously engaged with your site.
Paid Social
Social media’s vast reach enables businesses to target specific audiences with personalised ads that drive action.
PPC Audit and Consultancy
Our consultancy service empowers your in-house team with expert guidance from our PPC experts. We identify opportunities, recommend effective strategies, and share industry insights. Additionally, we offer professional training to ensure your campaigns excel.
Matthew James Removals & Storage loves us for cutting their cost per conversion by 50% and doubling their leads. More results, less spend—that’s the power of smart PPC management.
“The PPC improvement has also been amazing, reducing my cost per lead to around half of what it was before and getting nearly double the leads on a daily basis.”
Matthew
Owner of Matthew James Removals & Storage
Precision Audience Targeting,
Profitable Returns on Ads
KD Web delivers measurable ROAS through expertly managed, data-driven campaigns that maximise performance while saving clients time and resources.
Instant Visibility
Immediate visibility, propelling your brand to the top of search engine results pages (SERPs)
Precise Targetting
Laser-like focus on your ideal audience to increase conversions and lower ad spend
Clear ROAS
PPC delivers measurable ROAS, enabling data-driven decisions to optimise campaigns and maximise returns on ad spend
Measurable Results
Track clicks, impressions, conversions, and return on ad spend (ROAS) in real-time
Our approach to PPC management
Research – Deep Dive and Competitor Analysis
We immerse ourselves in your business DNA and market landscape, conducting a deep dive into your unique goals and competitive environment to craft a tailored, data-driven PPC strategy that propels you ahead of the competition.
Strategy
The most important step of them all. In consultation with you, we develop a comprehensive, goal-oriented PPC blueprint that aligns with your business objectives. We consider budget, seasonality, competitor activity, and user intent to maximise your campaign’s potential.
Execute
Huston, we have lift off 🚀.
Measure
The research and strategy are all theories. We have to constantly measure the results to make sure we are on the right track. At this point, not only does our understanding of the product deepen, but you’ll also gain incredible new insights into your industry.
Optimise
We take everything we learn and implement refinements into the strategy. We’ll constantly tweak your campaigns to achieve peak performance and maximise your ROAS. This is an infinite loop. Go to step #1
Industries we know like the back of our hands
E-commerce PPC
There is no e-commerce without PPC. Some of the tools and techniques paid search can provide cannot be found elsewhere. Our PPC experts have years of hands-on experience with e-commerce PPC services. They have successfully managed high-stakes accounts for industry-leading brands, demonstrating their expertise and confidence in handling important campaigns.
Legal PPC
Also known as PPC for lawyers or law firms. PPC is a powerful tool for law firms to attract targeted leads and boost online visibility. Through search campaigns, retargeting, paid social ads, and display advertising, law firms can enhance their digital marketing efforts and drive measurable results.
Finance PPC
PPC for financial services can be very competitive and—in the wrong hands—extremely expensive. Letting experts run and constantly optimise campaigns is essential. Google has strict PPC restrictions and regulations regarding the advertisement of financial services. Having someone who knows when, how, and what can be advertised can be a big time and money saver.
Healthcare PPC
Healthcare marketing is a minefield. The constant threat of disapproved campaigns and suspended accounts can paralyse a business. That is why hiring a PPC agency with decades of experience is essential. At KD Web, our PPC experts have successfully run campaigns for market-leading pharmacies and are currently looking after world-leading clinics on London’s Harley Street.
PPC agency FAQs
What is a PPC agency
A PPC (Pay-Per-Click) agency is a specialised digital marketing agency that manages and optimises paid online advertising campaigns.
How to choose a PPC agency
When choosing a PPC agency, consider its expert’s industry experience and years on the market as key indicators of reliability and expertise.
KD Web was in the market before Google and has grown in the digital marketing industry.
PPC marketing benefits
PPC marketing offers the significant benefit of delivering results much faster than other marketing techniques like SEO or content marketing. With PPC, your ads can appear at the top of search results almost immediately after launching a campaign, allowing you to quickly generate traffic, leads, or sales. This speed makes PPC especially valuable for time-sensitive promotions or businesses seeking immediate growth.
For example, if you think of a Black Friday campaign in November, you have plenty of time to work out the details. However, it might be too late for SEO, as it needs more time to be effective.
Good Fit?
We’re one of the first agencies in the world to offer SEO services. We predate the founding of Google by 2 years, so we have grown our expertise in working with Google’s algorithm since it’s inception.