Why Use Pay Per Click?

2011
Why Use Pay Per Click?

There really is no better way to understand how much of an impact being on the first page of Google can have on your business than a good PPC (Pay per click) campaign. Pay per click instantly puts you on the first page of Google for your chosen keywords, and gives you a taste of what it would be like to be there all the time. The sales you make during this period will convince you for sure that SEO and PPC campaigns are worth their weight in gold.

By investing a couple of hundred pounds in a PPC Campaign, not only can you have your website listed on the first page of Google for your chosen keywords, but you will be listed on top of the organic results (that’s the shaded area at the top of the results page). Whilst the shaded area does tend to be less trusted by searchers and therefore gets fewer clicks, there are definitely advantages to spearheading a short PPC Campaign that will benefit you far into the future.

Benefits to running a short PPC Campaign:

  • Running a PPC Campaign allows you to quickly identify the keywords that are working for your business and that can produce the most sales for you. This information is invaluable when it comes to optimising your site for organic results. When you first start your campaign, you can choose as many keywords as you like, and I’m talking hundreds here! After a short period of time, you can determine easily which of these words and phrases is getting the most searches.
  • When you gain a greater understanding of the keywords that are performing best on your PPC campaign, you can gradually step away from PPC and concentrate on garnering organic results by implementing these keywords into your web content, meta tags and descriptions.
  • Most Pay Per Click systems also give you extra insight into what your audiences reaction is to your site, allowing you to track results. For example, what pages they visit, how long they spend on your site, what site they view immediately after leaving yours and of course the most important, how many of those made a purchase or interacted in a positive way.
  • Consistency is another key benefit of investing in a PPC campaign. Your site could do quite well in the organic search results one day, and the next day it won’t even feature, due to changing algorithms, SEO and competition. With a PPC campaign your site will always be featured.

Keep in mind there are two types of PPC campaign to choose from, the first is based on search engine ads which we have just talked about and the second is based solely on matched content. The latter: Contextual or content match ads, place your advert on websites rather than search engines.

We recommend a Search Engine PPC campaign to kick-start your online presence and to give you some in-depth knowledge of how you can achieve organic results.

Leave a comment