Company Rescue: From Ageing Website to Lightning-Fast, Future-Proof Insolvency Platform
Project Type: Web Design and Brand Refresh
Sector: Professional Services / Insolvency Consultancy
The Client
Company Rescue had built its reputation as a go-to resource for directors navigating insolvency, but after years of consistent performance, its website was starting to show its age in ways the business could no longer ignore.
Project Overview:
The Redesign That Gave a Leading Insolvency Consultancy a Website as Dependable as Its Reputation
1 / 4
The Challenge
Refresh an established brand and rebuild a complex, content-rich website without sacrificing the SEO authority built up over years of consistent performance.
2 / 4
The Solution
A brand refresh, custom illustration system, and a ground-up rebuild on a lightning-fast, user-friendly WordPress platform.
3 / 4
The Milestone
Delivering a site twice as fast as its predecessor, with a flexible CMS that gave Company Rescue’s marketing team full control over a several-hundred-page website.
4 / 4
The Impact
A refreshed brand, a faster and more capable website, and a platform built to remain one of the leading online resources for directors of insolvent companies.
What Was at Stake?
A Market-Leading Insolvency Consultancy With a Website That Had Fallen Behind
Company Rescue needed a faster, fresher website that could be handed to an in-house team and trusted to keep performing.
What KD Delivered
A Brand Refresh, Custom Illustration, and a High-Performance WordPress Rebuild
- Brand Refresh
- Audited existing brand elements to identify what to retain, evolve, and replace
- Refreshed and simplified the logo while preserving the brand recognition built over the years
- Modernised the colour palette with cool blues and greens to convey calm, stability, and professional authority
- Web Design
- Designed a clean, modern interface suited to a content-rich, advice-led website
- Ensured the design supported rather than competed with several hundred pages of complex information
- Structured pages to guide worried directors clearly towards making contact
- Development
- Rebuilt the site on a hand-coded, SEO-integrated WordPress foundation engineered for speed
- Passed all Google Core Web Vitals, delivering a site twice as fast as its predecessor
- Retained the full existing content structure and URL architecture to protect accumulated SEO authority
The Results
Twice as Fast, Fully Refreshed, and Built to Keep Ranking
“When we chose KD Web we were confident they would be able to do this. We were proved right, and more.”
Robert Moore,
Marketing Manager
Why It Worked
Performance and Brand, Treated With Equal Seriousness
A rebuild that respected what existed and improved everything that needed to change.
1 / 5 Brand audit before a single design decision, to protect what was already working
2 / 5 Illustration system built specifically to tell Company Rescue’s client journey
3 / 5 Development strategy engineered around SEO and Core Web Vitals from the start
4 / 5 Full content and URL structure preserved to protect years of search authority
5 / 5 A CMS built for the people who actually use it every day
From Outdated to Outstanding.
If your services need a website rebuild that protects your SEO, empowers your team, and reflects the quality of your work, we have been doing this for nearly thirty years.