Digital solutions for clinics, private practices, and healthcare organisations

Healthcare Marketing Agency in London

Get data-driven, patient-focused digital strategies that help you build trust, improve search visibility, and boost patient engagement. From SEO and paid search to compelling content and clean, accessible design, you’ll benefit from tailored digital services that connect you with the right audiences — securely, effectively, and with lasting impact.

Schedule your Free Medical Marketing Audit

Ready to see results?

The Ezra Clinic’s conversion rate grew 108% — yours can too.

Turning Pain Points into Progress

Reaching your ideal patients online can be a challenge — over 60% of healthcare providers report difficulties with digital engagement, limiting both visibility and growth.

This is where a specialised healthcare marketing agency makes a difference, by aligning digital strategy with patient needs, improving search presence, and making every online interaction count.

Do you find yourself…

With empty
Appointment Slots?

Struggling to Stand Out?

Spending 
Extensively on ADS?

…We can help

Increase Patient Engagement

Targeted SEO, paid search, and social media campaigns that boost your online visibility and connect you with the right patients at the right time.

Integrated Digital Marketing

Unified healthcare marketing strategies across all digital channels — including SEO, PPC, content, and design — to create a consistent brand presence and improve efficiency.

Measurable, Transparent Results

Track performance with data-led insights that clearly demonstrate ROI to stakeholders and support confident decision-making.

Patient-first Content Strategy

Engaging, medically accurate content that builds trust, supports patient education, and strengthens long-term loyalty.

Clear, Strategic Direction

We simplify complex digital choices and create a roadmap aligned with your organisation’s growth and patient acquisition goals.

Compliance and Sector Expertise

Rely on deep sector knowledge. All digital marketing activities are delivered in line with UK compliance standards — including GDPR and ASA guidelines.

More Patients,
Better Patients

Our insight-led digital marketing approach helps medical brands attract, engage and retain the right patients. By turning complex digital challenges into focused, measurable strategies, we improve online visibility, increase patient acquisition, and support sustainable growth.

Enhanced 
Patient Visibility

Boost your online presence with strategic SEO, PPC, and content tailored to connect with patients actively searching for medical services.

Healthcare Industry Expertise

We understand the unique challenges of medical marketing and apply industry insights to optimise campaigns that comply with regulations and build lasting patient trust.

Proven ROI &
Conversion Growth

Through targeted campaigns and optimized user experiences, we drive meaningful engagement and conversions, increasing your practice’s revenue and patient retention.

Schedule your Free Medical Marketing Consultation Today

Client Testimonials

“We are absolutely delighted with the PELC NHS website. We work with many different design teams each year, but KD Web stand out as a seriously talented team with excellent customer service. We eagerly look forward to the opportunity of working with you again in the near future and will not hesitate to recommend KD Web to our future clients.”

Michelle TennensManaging Director

“KD Web’s advice and assistance have been invaluable. Your experience and dedicated team have helped us design and launch all our websites quickly and effectively — to a far higher standard than any of our previous web designers. You’ve given us the strong online presence we needed.”

Manuela BerhardMarketing Manager

Simplify your marketing efforts with our full-service support & grow your practice year on year.

Comprehensive Digital Marketing

From medical website design to SEO, PPC, social media, and email marketing, we offer a unified digital solution tailored to healthcare providers—ensuring a consistent, professional brand experience.

Seamless, Client-Centric Collaboration

We work as an extension of your team, offering transparent communication and proactive support to keep your digital presence running smoothly.

Data-Driven Results

Our strategies are grounded in detailed analytics, delivering clear insights, measurable performance, and ROI you can confidently present to stakeholders.

Connect with More Patients

Targeted digital campaigns help you reach the right audience; improving visibility, building trust, and increasing patient enquiries.

“We now have a strong digital presence, with robust SEO and PPC strategies delivering a higher volume of high-quality leads. Through regular check-ins, the KD Web team provide invaluable insight and support, helping us stay on track and deliver within our digital budget.”

Kevin AndersonDirector of Sales & Marketing – London Scar Clinic

The Numbers

PPC Proof – The London Scar Clinic

A targeted PPC campaign for The London Scar Clinic delivered over 1,000 qualified leads in a single month, at an average cost of just £14.91 per lead. This result demonstrates efficient budget allocation and a well-optimised campaign strategy within a highly competitive medical niche.

£14.91

Cost per lead

1071

Leads

SEO Proof – The London Scar Clinic

SEO Results: Jan 2024 – Sept 2024 compared to the same period in 2023

Performance Proof – The Ezra Clinic

0.3s

First Contentful Paint

2s

Largest Contentful Paint

0.1s

Cumulative Layout Shift

Results: Sep/Oct 2023 vs Previous period pre-UX redesign

What are Core Web Vitals?

Core Web Vitals are a set of performance metrics defined by Google that measure real-world user experience on your website.  They focus on loading speed, visual stability, and interactivity — key factors that affect how quickly and smoothly your site performs for visitors. Strong Core Web Vitals scores can improve both user satisfaction and search rankings.

Our Core Healthcare
Marketing Services

Healthcare
Website Design

Our WordPress-powered websites are built for speed, security and accessibility. Mobile-first and search-optimised, our designs make complex medical information clear and usable for both patients and practitioners.

Healthcare SEO

Boost your visibility with ethical, compliant SEO tailored to the healthcare sector. We focus on lead generation and local search performance, helping patients across London and the UK find and trust your services online.

Healthcare PPC

Maximise return on investment with data-driven PPC campaigns that reach the right people at the right time. We target high-intent searches to deliver qualified leads, whether from patients, professionals or caregivers.

Healthcare
Content Marketing

Build authority with informative, high-quality content that meets regulatory standards. Our team crafts blogs, guides and visual assets that improve organic rankings, answer patient queries and strengthen brand loyalty.

Healthcare Social
Media Marketing

Strengthen your brand presence with thoughtful, regulation-compliant social strategies. We help you connect with your audience through trusted messaging, patient education and community engagement across key platforms.

What is Healthcare Marketing?

Healthcare marketing is a specialised branch of digital marketing focused on promoting medical services, products, and brands. It differs significantly from general marketing due to the unique challenges and responsibilities of the healthcare sector. Unlike other industries, healthcare marketing must carefully navigate strict regulations concerning patient privacy, data security, and advertising compliance.

The primary goal of healthcare marketing is to increase visibility and build trust and credibility with patients, healthcare professionals, and caregivers. It involves communicating complex medical information in a clear, ethical, and empathetic way. This demands a deep understanding of the healthcare landscape, including patient needs, industry regulations, and the sensitivities around health-related topics.

Effective healthcare marketing uses insight-led strategies to reach the right audience — whether patients searching for treatment options, medical professionals seeking partnerships, or caregivers looking for support. By combining SEO, content marketing, PPC, and social media within a compliant framework, healthcare marketing enables organisations to grow sustainably while maintaining patient trust and delivering measurable results.

In short, healthcare marketing is about connecting people with the care they need through strategies that respect the seriousness of health issues and the importance of accurate, transparent communication.


Why choose us as your
Healthcare Marketing Agency?

In a sector as vital and highly regulated as healthcare, marketing must strike the right balance between compliance, clarity, and human connection. At KD Web, we bring nearly 30 years of digital expertise, combined with a deep understanding of the healthcare landscape and patient expectations.

We work closely with clinics, hospitals, private consultants, and medical brands to deliver tailored digital strategies — from SEO and PPC to content, design, and social media — that not only meet regulatory standards but also build trust, visibility, and long-term growth.

Our collaborative, insight-led approach frees up your internal teams to focus on patient care and innovation, while we manage the complexities of digital marketing. Every decision is backed by data. Every campaign is designed to deliver measurable ROI.

Whether you’re a London-based practice or a national healthcare provider, we offer strategic clarity and seamless execution — aligned with your goals and the needs of the people you care for.

We know healthcare marketing inside and out

With years of experience supporting private clinics, hospitals, and healthcare providers, our team understands what works in this highly specialised sector. We develop tailored strategies that speak directly to both patients and professionals, always with a focus on compliance, trust, and measurable growth. From navigating complex medical regulations to refining patient journeys, we address sector-specific challenges with precision and care.

An extension of your marketing team

We don’t just deliver services — we collaborate. As a true digital partner, we align closely with your internal teams through regular communication, strategic workshops, and transparent reporting.

Our London-based experts combine global digital insight with local understanding to create data-led campaigns that demonstrate ROI and support long-term success. The result? You stay focused on providing care, while we focus on growing your brand with clarity and confidence.

Contact us

Struggling to justify marketing spend to your board?

We simplify healthcare marketing by delivering clear, actionable metrics and patient-focused strategies. Our data-driven approach ensures your digital marketing budget translates into measurable growth and lasting engagement; giving you confidence to demonstrate ROI and secure ongoing support.

Ready for More Patients?

Our insight-led marketing strategies are designed to precisely identify and engage your ideal patient groups — whether local or national — ensuring your message reaches those who need your services most. By combining targeted SEO, PPC, content marketing, and social media, we turn online interest into meaningful, long-term patient relationships.

Patient Growth with Proven ROI

Our approach consistently delivers up to an 87% year-on-year increase in new patient enquiries, maximising the return on every marketing pound invested. We focus not only on driving volume, but on attracting higher-quality leads — helping your practice grow sustainably while maintaining compliance and patient trust.

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