Ezra Clinic’s Recovery After Security Issues
Challenge
In early 2024, The Ezra Clinic suffered a major security breach that drastically reduced their website traffic and online performance, prompting KD Web to step in and restore their digital presence.
Summary
How KD Web Restored Traffic, Reduced Costs, and Increased Conversions
Challenge Overview
In early 2024, The Ezra Clinic, located on London’s Harley Street experienced a significant security breach that caused their website traffic to drop from 40,000 sessions/month to as low as 10,000-15,000 sessions/month by March. With PPC campaigns underperforming and lost organic visibility, KD Web was tasked with quickly restoring online performance.
Strategic Approach
SEO & Content Optimisation
Objective: Recover organic traffic and improve user engagement.
Actions: KD Web overhauled existing content, optimised landing pages, and focused on high-value keywords related to oculoplastic treatments and related services.
Outcome: Organic traffic increased by 110% YoY, returning to pre-crisis levels by October 2024.
PPC Optimization
Objective: Lower cost per conversion and boost conversions.
Actions: Applied data-driven PPC strategies, refined audience targeting, optimised ad creatives, and used real-time adjustments to improve ad spend efficiency.
Outcome:
- 62% reduction in cost per conversion
- 800% increase in weekly conversions (from 10 to 90)
- 345% increase in PPC conversion rate (from 2.2% to 7.6%)
Results & Impact
Traffic Recovery: 110% increase in organic traffic YoY, returning to 30,000 sessions per month by October 2024.
PPC Success:
- 62% reduction in cost per conversion
- 180% YoY increase in overall conversions
Conversion Growth: Weekly conversions grew from 10 to 90, and the conversion rate improved by 345%.
Conclusion
KD Web’s integrated approach to SEO, PPC optimisation, and website improvements allowed The Ezra Clinic to recover from a major setback and achieve strong growth. With a 110% increase in organic traffic, a 62% reduction in cost per conversion, and a 345% improvement in PPC conversion rate, the clinic is now poised for continued success in 2025.
