Context
Kiss my parcel is a 100% E-commerce brand specialising in custom-built care packages created to put a smile on the receiver’s face.
Challenge
With massive success in the personalised gifting space among consumers, Kiss My Parcel was growing organically into the corporate gifting space with its unique and cheeky gifts. The founder Nadine wanted to build a brand that was attractive to Global Corporations while retaining its quirky, playful, and heartfelt rand values.
Research
and analysis
We began by researching and analysing the client’s industry, competitors, and target audience. We conducted a brand audit and identified the client’s unique selling propositions, values, and personality.
Goal: Cheeky, attractive, ‘corporate friendly,’ and iconic
We began by researching and analysing the client’s industry, competitors, and target audience. We conducted a brand audit and identified the client’s unique selling propositions, values, and personality.
Iconic Lips
The central element of the logo design featured lips – that were both memorable and recognisable so that stand alone to represent the brand.
Fonts
We used a glamourous font that gave the brand a fun and playful personality while remaining sophisticated.
Colour Palette
The colour palette featured a combination of bright and pastel pink, a sophisticated mid-range blue, black, and white, which added to the brand’s dynamic and modern vibe. The pastel pink colour always reminds the viewer of the iconic kiss in the logo, while the blue grounds the corporate-focused pages of the site. The black and white elements provided a clean and elegant contrast that emphasized the brand’s sophistication.
Visual identity
We created a comprehensive style guide that defined the visual identity of the brand. The guide included guidelines for the use of typography, colour, imagery, and tone of voice. We made sure to choose imagery that was both engaging and reflective of the brand’s fun and playful personality.
Overall, our branding design for KissMyParcel.com was a success, capturing the client’s vision and creating an attractive and dynamic brand that stood out in their industry. The branding continues to be a crucial element of the client’s marketing efforts, representing their business and products in a visually appealing and memorable way.
User Interface Design
We designed a clean and modern user interface showcasing Kiss MY Parcel’s unique care packages. The design was focused on the user experience, making it easy for customers to browse and purchase the products. For the corporate focused areas of the site, bulk ordering was made simple so clients could easily upload a spreadsheet to make buying gives for 10 to 100,000 employees a breeze. We ensured that the website was optimized for mobile devices, and the checkout process was simple and above all incredibly secure.
Results
The result was a successful e-commerce platform that provides an easy and enjoyable shopping experience for the customers. The website design and branding captured the client’s personality and values, making it an attractive and dynamic brand. The client was satisfied with the results and received positive feedback from their customers.
Conclusion
Designing KissMyParcel.com was an exciting project that challenged us to create a unique and attractive brand identity and user interface design. We were able to meet the client’s goals and create a successful e-commerce platform that provided an easy and enjoyable shopping experience for their customers.