Kiss My Parcel: From Quirky Consumer Brand to Corporate Gifting Platform
Project Type: Web Design and Brand Identity
Sector: E-Commerce / Corporate Gifting
The Client
Kiss My Parcel is a London-based e-commerce brand specialising in custom-built care packages designed to delight the recipient. Built on a bold, playful personality, it had earned strong consumer loyalty but needed a brand and digital presence that could hold its own in the corporate world.
Project Overview:
The Brand Overhaul That Took a Gifting Start-Up Into the Corporate Arena
1 / 4
The Challenge
Build a brand identity and website that could speak to global corporations without losing the quirky, heartfelt character that made Kiss My Parcel stand out.
2 / 4
The Solution
A comprehensive rebrand and e-commerce platform built to serve two very different audiences under one cohesive visual identity.
3 / 4
The Milestone
Creating a corporate-ready brand that retained its personality and earned unsolicited praise from major clients.
4 / 4
The Impact
A fully redesigned brand and platform that impressed global corporations, drove positive feedback from customers, and set the foundation for continued business growth.
What Was at Stake?
A Beloved Consumer Brand With Corporate Ambitions and No Infrastructure to Match
Kiss My Parcel needed a brand and website that could delight consumers and impress procurement teams at global corporations, simultaneously.
What KD Delivered
A Complete Brand Identity and Dual-Audience E-Commerce Platform
- Research and Brand Strategy
- Conducted a full brand audit alongside competitor and audience research
- Identified the core tension between playful personality and corporate credibility
- Defined the unique selling propositions and brand values that would anchor every design decision
- Visual Identity
- Designed the iconic lips logo as the central, standalone brand mark
- Selected a glamorous, playful typeface that remained sophisticated at a corporate scale
- Web Design and User Interface
- Designed a clean, modern interface showcasing the full product range
- Built a dedicated corporate section with simplified bulk ordering, including spreadsheet upload for orders of 10 to 100,000 recipients
- Optimised fully for mobile with a secure, streamlined checkout
- E-Commerce Platform
- Built to handle both individual consumer purchases and large-scale corporate procurement
- Designed to reflect the brand’s personality at every touchpoint
- Structured to make the path to purchase effortless, regardless of order size
The Results
A Brand That Earns Compliments in the Boardroom Without Losing Its Soul
“KD Web just seemed to have a knack for picking up a company’s personality quickly.”
Nadine,
CEO and Founder
Why It Worked
A Brand That Knew What It Was, Built for Where It Was Going
Retaining personality while building credibility.
1 / 5 Deep understanding of two entirely different buyer mindsets
2 / 5 Visual identity strong enough to stand alone as a brand mark
3 / 5 Colour and typography that shift register between consumer and corporate contexts
4 / 5 Platform architecture designed around the complexity of large-scale gifting
5 / 5 A brand the founder was proud of, and that clients noticed immediately
From Consumer Favourite to Corporate Gifting Platform
If your e-commerce needs to impress both everyday shoppers and global corporations, we know how to build something that works for both.