187 Chambers: From Stock Photography to a Website Worthy of a Leading Barristers Chambers

Project Type: Web Design and Brand Identity

Sector: Legal / Professional Services

The Client

As one of London’s most respected barristers’ chambers, 187 Chambers had built a strong reputation for expert legal practice across a wide range of disciplines, but its digital presence was letting it down at the first impression.

Project Overview:

The Redesign That Gave a Leading London Chambers a Digital Presence as Sharp as Its Practice

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The Challenge

Replace a stock-heavy, generic website with something that genuinely reflects the quality and professionalism of one of London’s leading barristers’ chambers.

2 / 4

The Solution

A full website redesign built around custom photography, a considered colour palette, and bespoke illustrations for every area of law.

3 / 4

The Milestone

Eliminating stock photography entirely, replacing it with custom outline illustrations and icons that gave the chambers a truly distinctive visual identity.

4 / 4

The Impact

A modern, stylish, and user-friendly website that accurately represents the brand values of 187 Chambers and strengthens its presence.

What Was at Stake?

A Leading Chambers With a Website That Undersold Everything It Stood For

The Problem

187 Chambers had the reputation, the expertise, and a newly redecorated physical space to be proud of. Its website had none of that.

The Risk

Clients and solicitors instructing barristers make judgements quickly.

The Stakes

Without a website that reflected its true standing, 187 Chambers was leaving first impressions to chance and missing the opportunity to make its digital presence as authoritative as its work.

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187 Chambers needed a website that felt as professional and considered as the legal services it provides.

What KD Delivered

A Complete Website Redesign Built Around Custom Visual Identity

  1. Design Strategy and Colour
  • Analysed the client’s requirements, target audience, and brand values before a single design decision was made
  • Worked closely with the client to develop a colour palette that complemented the custom photography of their newly redecorated chambers
  • Ensured every visual choice reinforced the chambers’ positioning as a high-quality, professional legal practice
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  1. Custom Illustration and Iconography
  • Created bespoke outline illustrations for every area of law practised at the chambers
  • Replaced stock photography entirely with custom visual assets that are unique to 187 Chambers
  • Designed icons that make it faster and easier for users to find the information they need
Blurred indoor shopping mall corridor with storefronts, warm ceiling lights, and people walking in the distance.
  1. Web Design and Development
  • Built a modern, stylish website that balances visual appeal with clarity and ease of use
  • Structured navigation around the needs of clients and instructing solicitors
  • Ensured the site provides clear, well-organised information about every service offered
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The Results

A Website That Reflects the Standard of the Chambers It Represents

A Distinctive Visual Identity

  • Custom outline illustrations and icons replaced generic stock imagery throughout
  • Every area of law now has a unique, professional visual representation
  • The site looks and feels like no other legal website, because it was built specifically for 187 Chambers

Improved User Experience

  • Clear navigation and well-structured content make it straightforward for visitors to find what they need
  • Custom iconography reduces the time it takes to locate specific practice areas
  • A cleaner, more considered layout improves the experience for every type of visitor

Stronger Online Presence

  • A modern, authoritative design more accurately reflects the chambers’ reputation and standards
  • The site now works as a genuine business development asset rather than a placeholder

Why It Worked

No Stock. No Shortcuts. Just Work Built for the Client.

A website designed from the ground up to reflect what 187 Chambers actually is.

1 / 5 Every visual asset created specifically for the chambers, nothing borrowed or generic

2 / 5 Colour palette developed in direct response to the chambers’ own spaces and photography

3 / 5 Custom illustration that makes complex legal practice areas immediately navigable

4 / 5 Design and structure built around the expectations of a professional legal audience

5 / 5 A final result that holds its own against the best legal websites in the country