Medical web design
Medical web design that helps patients find you, trust you and choose you.
For more than 30 years, KD Web has built medical websites for some of the UK’s leading private clinics and doctors. Every website is shaped by that experience to do three things well: get found in search, earn a patient’s trust and make it easy to enquire.
Digital Solutions.
Expertly Crafted Results.
What we do
Specialist medical web design for UK healthcare.
KD Web is a specialist medical web design agency for doctors, private clinics and healthcare consultants. We design and build medical websites that get found in local search, earn patient trust and turn enquiries into booked appointments, with SEO, paid search and conversion built in from the first page.
Whether you are a single-handed consultant, a specialist surgeon or a multi-site clinic group, your website is built to expand. New treatments, clinicians, locations and marketing services can be added as you grow, without ever starting again.
- Private GPs & consultants
- Surgeons & specialist clinics
- Gynaecology & women’s health
- Aesthetics & dermatology
- Dental & orthodontic practices
- Multi-site clinic groups
The problem
Most medical websites lose patients before they ever make contact.
If your website is difficult to find, dated or confusing to use, many patients will leave without making an enquiry. Good medical web design fixes that.
— 01 — Findability
Patients search for you, and find your competitor instead.
If your website is not built to show up when patients in your area search for what you do, you simply do not exist online. A beautiful site no one finds is still an expensive business card.
We build for search from day one.
— 02 — First impressions
Patients judge your practice before they read a word.
In private healthcare, trust is everything. An outdated, slow or confusing website works against the reputation you have spent years building. Patients click away before they enquire.
We build credibility before they scroll.
— 02 — Conversion
The visitors you get do not become enquiries.
Getting someone to your site is only half the job. If your booking process is buried, your phone number is hard to find or the site does not work on mobile, they are gone.
We make it effortless to get in touch.
Why KD Web
Not just a website.
A patient acquisition engine.
We have spent 30 years building digital platforms for the UK’s most respected private clinics. That experience is baked into every site we build, even at our starting package.
Built to be found
Medical website design that is structured for search from day one, so patients in your area find you when they are looking for what you do.
Flawless on every device
Most patients look for a doctor on their phone, so that is what we design for first. Your site loads fast, looks sharp and works properly on every screen. We test it thoroughly before it goes live.
Designed for healthcare trust
We know how private patients choose a doctor. We design around what they need to see, what builds confidence and what makes them feel ready to call.
Every enquiry captured
Booking forms, click-to-call, contact pages and PMS or CRM integration, so no patient falls through the cracks. Every route to your door is clear, simple and works.
30 years of private health expertise
You will not need to explain what GMC registration means, or why patient confidentiality is critical. We have built for surgeons, GPs, gynaecologists and aesthetics clinics.
Grows with your practice
We build your website as a foundation for growth. Add local SEO, paid search or a full marketing system when you are ready, and everything is already in place to scale.
Simple, transparent pricing
Three packages.
One clear next step.
Start where you are, upgrade when you are ready. Every package is a complete, professional solution, not a stripped-down starter that leaves you needing more straight away.
Get online
Online Presence
A custom clinic website that represents your practice well, loads fast and makes it easy for patients to reach you.
£250 / month
What’s included
- Unlimited page branded website, tailored for your specialty
- Fast, mobile-first, tested on all devices
- Booking forms and contact pages connected to your inbox, PMS or CRM
- Hosting and maintenance, we keep it running fast and smooth
- 2 hrs/month of website support of your choice
Get found
Local Authority
Custom clinic website plus local SEO, so patients in your area can find you when they are ready to book.
£375 / month
Everything in Online Presence, plus
- Local search optimisation so you show up when patients nearby are looking
- Google Business Profile fully set up and actively managed
- On-page optimisation so search engines understand what you do
- Monthly visibility report: see exactly how your profile is growing
Get chosen
Local Authority
+ Paid Search
Custom clinic website, local SEO and Google Ads, so you can start winning patient enquiries faster.
£495 / month
Everything in Local Authority, plus
- Local Google Ads so you show up for patients searching right now
- Targeted to your location, specialty and the patients you want
- Monthly optimisation to improve performance and reduce waste
- Monthly reporting on performance of SEO and PPC campaigns
Ready to go further? Our Convert More and Scale Sustainably packages add full SEO authority, Google Ads across the whole network, email marketing and advanced tracking, for practices serious about growing beyond their local area.
Built for healthcare
Medical web design that meets healthcare standards.
Healthcare web design carries responsibilities a normal business site does not. A medical website handles patient data, it represents regulated professionals, and it must be usable by everyone. We build with that in mind from the first line of code.
GMC & CQC aware
We understand the advertising and conduct standards private clinicians work within, so your website presents your practice appropriately and never puts your registration at risk.
UK GDPR & patient data
Enquiry forms, booking tools and analytics are set up to handle patient information responsibly, with consent and data protection built in, not bolted on.
WCAG 2.2 accessibility
Your site is built to recognised accessibility standards, so every patient can use it comfortably, whatever their device or ability.
30 years in private healthcare
We have built for surgeons, GPs, gynaecologists and aesthetic clinics. You will not need to explain your world to us.
Proof it works
From conversation to live
in under four weeks.
We keep it straightforward, no lengthy briefs, no endless back and forth. Just a clear process that gets your practice online properly, fast.
01
We talk
A 1-hour strategy call with a senior healthcare marketing strategist. We listen to what you do, who your patients are and what good looks like for your practice.
02
We plan
We put together your site structure, pages and design direction, based on what actually works for doctors and private clinics.
03
We build
Your website is designed, built and tested. Mobile-first, fast and structured the right way from day one. You review and approve before anything goes live.
04
We support you
Monthly updates, reports and a team that knows your practice.
Proof it works
What happens when a healthcare
website is built properly.
These are real results from real clinics we have worked with. Each one shows what can happen when a website is built around patients, not just pages.
+ 591%
More organic patients finding them online
London Scar Clinic
London Scar Clinic
591% more patients finding them online
Dramatic growth in organic search visibility after a full website rebuild with SEO architecture built in from day one.
Read case study →+ 421%
More patient enquiries after website redesign
London Women’s Centre
London Women’s Centre
More than 4x more enquiries in the first quarter
A redesign focused on patient trust signals and conversion, not just aesthetics, transformed their online performance.
Read case study →+ 108%
Increase in conversions after relaunch
Ezra Clinic
Ezra Clinic
Doubled conversions with a smarter patient journey
Clearer calls-to-action, faster load times and a refined patient journey more than doubled the number of visitors who made contact.
Read case study →
Need a different mix?
All services are available individually. If you do not fit neatly into one package, we can build a focused scope around what your clinic needs now.
Common questions
Questions doctors ask about medical web design.
Why not just use a cheaper website builder?
You can, if all you need is something online. These packages are for doctors who want a website built around patient trust, local visibility and enquiries. The difference is not just how the site looks. It is what the site is built to do.
Do I need to provide the content, copy, photos, all of that?
We guide you through exactly what we need and how to provide it. You know your practice and your patients better than anyone. We help you turn that into content that works online. We can also write copy for you if you would prefer not to.
How long does it take to get my website live?
Typically three to four weeks from the point we have everything we need from you. Complex projects take longer, and we will always give you a realistic timeline before we start.
I already have a website. Can you improve it instead of starting from scratch?
Yes, and that conversation is exactly what the initial call is for. Sometimes a rebuild is the right answer, sometimes it is not. We will be honest with you about which approach makes more sense for your situation.
What does the 2 hours per month actually cover?
Whatever is most useful to your practice that month. Typically a mix of content updates, Google Business Profile management and small tweaks to the site. You tell us what the priority is.
Is there a minimum contract length?
We ask for a minimum 6-month commitment. The work involved in setting everything up properly takes time to show results. We want to be confident we can deliver value, and 6 months is the minimum to do that honestly.
What is the difference between this and your main marketing packages?
These packages are your foundation: a professional website with growing local visibility. Our main marketing packages go further, with full SEO authority building, Google Ads across the whole network, advanced tracking, email marketing and a dedicated account strategist. Most practices start here and grow into those packages when the time is right.
GET STARTED
Let’s get your practice
online properly.
A 20-minute conversation. No obligation. We will tell you honestly what we think you need, and whether we are the right people to help.
Book a chat with Taylor