3D Hospital Experience for
A Life Science Company

Project Type

3D Website

Year

2022

Sector

Healthcare

Context

A Life Science Company ( aka LSC ) is a leading molecular diagnostics company that provides fast and accurate tests for infectious diseases. They approached us to design a 3D hospital experience using WebGL.

Challenge

The LSC wanted to promote their patient pathway technology as used in hospitals by creating a new tool for their sales team in the form of an innovative marketing website, targeting hospital managers and medical teams. Our task was to create a unique 3D experience that highlighted the efficiency and testing proficiency of LSC ‘s patient pathway technology. The challenge was to imagine, design, and create a 3D hospital experience that included optimized 3D models, UI interactions, scenarios, and 3D animations and micro-animations.

Approach

Our approach was to create a 3D experience that would showcase LSC ‘s technology in action. We wanted to create an immersive experience that would allow users to explore and interact with the hospital environment. Our goal was to make it easy and fun for users to understand the benefits of the LSC ‘s technology in a hospital setting.

Workshop

We began by holding a workshop with the client to understand their vision and goals for the 3D experience. We worked closely with them to develop a concept that would meet their needs and expectations.

Technology

We used WebGL technology to develop the 3D experience. We opted for real-time 3D rendered with textures using baked-in lights to produce a high-performing but also interactive Web 3D experience. To showcase the hospital at a macro-level, we designed a cut view, highlighting six different states that could be triggered. For department-level exploration, we created isometric views of the nine departments exhibiting animated scenarios.

Results

The final result is an immersive 3D experience that allows users to explore and interact with the hospital environment. The experience highlights the benefits of LSC ‘s patient pathway technology in a hospital setting, making it easy for users to understand how the technology could improve patient outcomes. The 3D animations and micro-animations added an extra level of engagement to the experience, making it both informative, visually appealing, and fun.

Conclusion

Designing the LSC Hospital Experience was an exciting project that challenged us to create an immersive 3D experience using WebGL. Our approach to the project allowed us to create a unique experience that met the client’s needs and exceeded expectations. The final result is a successful marketing website that continues to be an essential tool for the client’s sales efforts, representing their products and services in a visually engaging and informative way.