A Bold Website Redesign That Elevated Talent Acquisition and Client Engagement

Project Type: Website Redesign & User Experience
Sector: Engineering Consultancy

The Client

Fairhurst is a leading UK engineering consultancy with expertise across civil, structural, and multidisciplinary disciplines. With more than 500 employees and a strong track record in major infrastructure projects, the firm is known for innovation, sustainability, and technical excellence.

Project Overview:

The Website Redesign That Modernised Fairhurst’s Digital Presence

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The Challenge

Create a website that reflects Fairhurst’s expertise, reputation, and forward-thinking approach.

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The Solution

KD Web delivered a mobile-first redesign focused on user experience, performance, and showcasing Fairhurst’s work.

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The Transformation

A modern, high-performing website aligned with the company’s brand and business goals.

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The Impact

Stronger client engagement, improved talent attraction, and a better platform for future growth.

What Was at Stake?

An Outdated Website Holding Back Opportunity

The Problem

The existing website failed to communicate the scale, quality, and innovation behind its work

The Risk

Losing the attention of prospective clients and top engineering talent.

The Stakes

Without a more modern, user-focused website, Fairhurst risked falling behind competitors and missing valuable opportunities to grow its profile online.

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The business needed a digital presence that matched its reputation — one that could engage visitors, showcase expertise, and support long-term growth.

What KD Delivered

A Complete Website Redesign Built for Performance and Engagement

We created a modern, mobile-first website designed to better represent Fairhurst’s brand, support user journeys, and showcase the company’s work with greater clarity and impact.

  1. Mobile-First Website Design
  • Designed around the needs of mobile users first
  • Delivered a seamless experience across phone, tablet, and desktop
  • Improved accessibility and engagement across all devices
Mockup of a smartphone displaying the Fairhurst mobile What We Do page with a Civil Engineering section and construction site image.
  1. User-Centred Interface
  • Introduced intuitive navigation and clearer user journeys
  • Used bold visuals and strong layouts to showcase Fairhurst’s strengths
  • Created a more engaging experience from the first click
Fairhurst homepage hero image showing an aerial view of a harbour with boats, warehouses and a lighthouse.
  1. Revamped Project Portfolio
  • Developed an easy-to-navigate project grid
  • Made it simpler for users to explore work across sectors
  • Gave Fairhurst’s expertise and experience greater visibility
Fairhurst What We Do page showing a grid of engineering service categories including Civil, Structural, Transportation and Environmental
  1. Performance Optimisation
  • Improved website speed and usability
  • Optimised the site in line with Google’s Core Web Vitals
  • Strengthened SEO foundations and overall user experience
Fairhurst Sustainability webpage showing a wind farm and waterway hero banner, a statement about building a low-carbon sustainable future, and a “Fairhurst Fit for the Future” section beside a global temperature increase chart.

The Results

A Modern, High-Performance Website That Works Harder

The new website gave Fairhurst a stronger digital presence — one that better reflected its expertise, elevated its brand, and supported both client engagement and recruitment goals.

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Time to First Byte (TTFB)

0.9s

First Contentful Paint (FCP)

1.5s

Largest Contentful Paint (LCP)

Stronger First Impressions

  • Visitors are now met with a more polished, modern digital experience
  • The site better communicates Fairhurst’s reputation and capabilities
  • Brand perception is stronger from the moment users arrive

Improved Client and Talent Engagement

  • The new site created a more compelling experience for prospective clients
  • Fairhurst’s refreshed digital presence helped attract top engineering talent
  • The website became a stronger tool for communicating the company’s values and vision

Enhanced Performance and Visibility

  • Faster load times improved usability across the site
  • Core Web Vitals improvements supported better engagement
  • SEO performance benefited from a stronger technical foundation
Fairhurst website performance report

“The team were incredibly responsive throughout the whole process of creating our new website. They brought our vision to life.”

—Kim Domil, 

Marketing Manager

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Why It Worked

Innovation, Usability, and Brand Alignment

The redesign succeeded because it balanced visual impact with practical functionality. Every element was built to reflect Fairhurst’s values while making the website easier to use, faster to navigate, and better equipped to support business growth.

1 / 4 Mobile-first design improved accessibility and usability

2 / 4 A clearer structure made expertise easier to discover

3 / 4 Stronger visuals aligned the site with Fairhurst’s brand direction

4 / 4 Performance improvements supported both user engagement and SEO