London Scar Clinic: From New Harley Street Launch to £14.91 Per Lead
Project Type: PPC / Paid Search
Sector: Healthcare / Private Medical
The Client
Launching a brand-new private clinic on Harley Street into one of the UK’s most competitive healthcare markets, the London Scar Clinic needed to establish itself quickly, and do it on a budget that left no room for waste.
Project Overview:
The PPC Campaign That Gave a New Harley Street Clinic an Outsized Return on a Limited Budget
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The Challenge
Launch a brand-new private clinic into one of the most competitive medical markets in the UK, with a limited budget and an immediate need for qualified enquiries.
2 / 4
The Solution
A tightly targeted PPC strategy built around location-specific, high-intent, long-tail keywords, structured to extract maximum return from every pound spent.
3 / 4
The Milestone
Generating 1,071 leads at a cost per lead of £14.91 across a two-year period.
4 / 4
The Impact
A consistent pipeline of high-quality enquiries, a growing digital presence, and a four-year partnership that continues to deliver within budget.
What Was at Stake?
A New Clinic on Harley Street, Competing Against Established Names With a Fraction of Their Budget
The London Scar Clinic needed a PPC strategy that could compete in one of the UK’s most expensive healthcare markets without overspending.
What KD Delivered
A High-Intent, Location-Specific PPC Campaign Built for Efficiency
- Campaign Strategy
- Focused exclusively on location-specific, high-intent, long-tail keywords to reach patients actively seeking treatment in London
- Structured tightly targeted ad groups to minimise wasted spend and maximise relevance at every search query
- Designed the campaign architecture to deliver the greatest possible return on a limited monthly budget
- Ongoing Management and Optimisation
- Monitored and refined campaign performance continuously across the two-year period
- Provided regular reporting and strategic insight to keep activity aligned with the clinic’s growth plans
- Worked as an extension of the client’s team, offering guidance on digital budget allocation and priorities
- Broader Digital Support
- Supported the development of a robust SEO and PPC presence in parallel
- Delivered regular check-ins to ensure the clinic’s digital activity remained coherent, efficient, and effective
The Results
(October 2023):
In a snapshot of a two-year period (Jan 2020 to Dec 2022), our PPC campaign produced unbelievable results:
£14.91
1,071
£15,989.28
“We now have a great digital presence with robust SEO and PPC strategies delivering an increased volume of high-quality leads, and through regular check-ins, the KD Web team provide invaluable insight and support.”
Kevin Anderson,
Director of Sales and Marketing
Why It Worked
Precision Over Volume. Every Pound Accountable
A campaign built around what the clinic actually needed, not what looked impressive on a report.
1 / 5 Long-tail, high-intent keyword targeting that reached patients ready to act
2 / 5 Tightly structured ad groups that eliminated wasted spend from day one
3 / 5 Continuous optimisation rather than set-and-forget campaign management
4 / 5 Regular strategic input aligned to the clinic’s broader growth plans
5 / 5 Four years of compounding knowledge applied to every campaign decision
From New Launch to Market Presence
If your private clinic or healthcare practice needs a paid search strategy that delivers qualified leads without wasting your budget, we know this market and how to make every pound work harder.