Healthcare marketing packages
Fill your clinic.
Scale your clinic.
Patient acquisition packages for private healthcare teams that need more of the right patients, clearer performance and a marketing system built around growth.
- One team. One strategy. One monthly report.
- Strategy, execution and reporting from healthcare specialists
Digital Solutions.
Expertly Crafted Results.
The real problem
Growth is a maths problem,
not a branding problem.
A £1m practice needs around £83k per month in revenue. What that means in patient numbers depends entirely on your patient value.
| £300 patient value | Around 275 patients per month |
| £1,000 patient value | Around 83 patients per month |
| £5,000 patient value | Around 16 patients per month |
Different specialties change the numbers. The principle stays the same.
Growth comes from a steady flow of the right patients, not just more traffic, more leads or more marketing activity.
The gap
Most clinics do not have a demand problem. They have a system problem.
- The right patients are not finding them
- Enquiries are not turning into bookings
- Marketing is not clearly linked to revenue
Fix those three things, and growth becomes much easier to measure, manage and scale.
Which problem do you need to solve?
Most healthcare businesses recognise themselves
in one of these situations.
Find the one that fits. We will tell you honestly what we think you need, and what it will take to fix it.
Get seen
Patients are searching. They are finding someone else.
You need more of the right patients to find you.
Your clinic may have the reputation and patient outcomes, but if competitors appear first when people search, they capture the demand before you get considered.
- You are not visible for high-intent searches
- Referrals are not enough to fill capacity
- Your online presence undersells your clinic
Best fit: Patient Acquisition, from
£2,000/month
Scale sustainably
Enquiries are coming in. But are they the right ones?
You need better demand, stronger follow-up and clearer revenue visibility.
You may already be generating enquiries, but growth depends on knowing which ones become booked patients and where good opportunities are being lost.
- Lead quality is uneven
- Follow-up is inconsistent or manual
- Revenue impact is hard to prove
Best fit: Grow Your Practice, from
£3,500/month
Accelerate Growth
Growth is happening. The system is not keeping up.
You need a connected growth system.
Your marketing may be spread across teams, platforms or locations, with no clear owner for the full journey from visibility to enquiry, booking and revenue.
- Performance is difficult to see clearly
- Patient lifetime value is being missed
- You need direction, not just delivery
Best fit: Scale Your Clinic, from
£6,000/month
Our packages
Three packages. One clear progression.
Start with the package that matches where you are now. Each one is built to solve a different stage of the patient acquisition journey.
Get Seen
Patient Acquisition
More of the right patients find you.
Clinics that need stronger visibility and a consistent flow of qualified enquiries.
£2,000 / month
What’s included
- High-intent SEO and paid search
- Campaigns built around patient demand
- Reporting on visibility, enquiries and source
What is included
- Search visibility strategy
We identify the services, locations and patient searches that matter most commercially. - SEO and content direction
We improve visibility for the terms patients use when they are actively looking for care. - Google Ads campaign management
We manage paid search around patient intent, not broad or generic healthcare keywords. - SEO landing page optimisation
We improve priority pages so they are clearer and better aligned with patient search intent. - Monthly performance reporting
You see what is driving visibility, enquiries and opportunities for improvement.
Scale Sustainably
Grow Your Practice
More of the right enquiries, tracked to revenue.
Clinics getting enquiries, but needing better quality, stronger follow-up and clearer revenue visibility.
£3,500 / month
What’s included
- More high-intent patient enquiries
- Tracking from source to booked revenue
- Follow-up systems for missed opportunities
What is included
- Expanded SEO and paid search strategy
We increase the volume and quality of patient demand across the channels already working. - Advanced conversion tracking
We connect marketing activity to enquiries, bookings and revenue wherever possible. - CRM and patient journey support
We help structure the follow-up process so fewer valuable enquiries are lost. - Email and nurture flows
We create patient follow-up journeys that keep people engaged after they enquire. - Commercial performance reporting
We show which campaigns, channels and treatments are creating meaningful commercial value.
Accelerate Growth
Scale Your Clinic
Build a growth system around your ambition.
Ambitious clinics, private hospitals and healthcare groups ready for more serious growth.
£6,000+ / month
What’s included
- Dedicated account team and strategic direction
- Search growth in competitive healthcare markets
- Patient lifecycle automation and senior reporting
What is included
- Bespoke growth strategy
We build the scope around your goals, services, market, capacity and internal team. - Competitive search growth
We improve how patients find the right service, clinician, location or specialist provider. - High-volume paid campaign management
We manage larger, more complex campaigns with clearer reporting and optimisation. - Patient lifecycle automation
We help connect enquiry, booking, follow-up and reactivation into one joined-up journey. - Senior performance reporting
We give leadership a clearer view of marketing performance, revenue impact and growth opportunities. - Dedicated account team
You get strategic oversight, delivery management and specialist execution from one connected team.
Just getting started?
Our website and local presence packages start from £500/month, giving smaller practices a professional foundation before moving into a larger growth package.
Proof in numbers
What happens when the healthcare growth engine is built properly.
Real healthcare results from search, paid media, conversion and reporting built around commercial outcomes.
16 x
ROI on marketing spend
London Scar Clinic
London Scar Clinic
A new clinic built for growth.
KD Web helped a new Harley Street clinic build a cost-efficient patient acquisition engine in one of the UK’s most competitive private healthcare markets.
Read case study →400 %
Increase in paid conversions
Ezra Clinic
Ezra Clinic
Stronger visibility in Harley Street.
SEO, content restructuring, technical optimisation and brand development helped strengthen visibility, trust and enquiry performance in a highly competitive market.
Read case study →421 %
Increase in conversions
London Women’s Centre
London Women’s Centre
A website built around patient behaviour.
A mobile-first redesign improved page structure, calls to action, usability and speed, helping more patients move from browsing to enquiry.
Read case study →61 k+
Participant applications generated
HMR
Hammersmith Medicines Research
From print ads to acquisition.
KD Web built a dual-audience digital engine for clinical trial recruitment and B2B credibility. HMR was later acquired by Nucleus Network.
Read case study →500 +
Top-three Google rankings
London Bridge Hospital
London Bridge Hospital
From visibility gap to acquisition.
KD Web helped build the digital acquisition engine that made London Bridge Hospital one of London’s most visible private hospitals before its acquisition by HCA Healthcare.
Read case study →60 k
New monthly visitors
London Bridge Hospital
London Bridge Hospital
Demand built at hospital scale.
Search, paid media and web development helped turn clinical reputation into online demand, supporting growth across high-value private healthcare services.
Read case study →
Need a different mix?
All services are available individually. If you do not fit neatly into one package, we can build a focused scope around what your clinic needs now.
GET STARTED
Let’s get your practice
online properly.
A 20-minute conversation. No obligation. We will tell you honestly what we think you need, and whether we are the right people to help.
Book a chat with Taylor